50cent 2
50cent 2
50cent 2
50 Cent
50 Cent’s digital team was looking for a unique way to release his mixtape and promote his newly launched energy drink Street King. We designed and developed a Facebook app that unlocked a new track for every 10,000 likes Street King acquired. 50 Cent’s fans around the world quickly discovered Street King and were able to download the tracks from his mixtape.